A proven nutrionally balanced diet

For many years I have worked with one of the leading UK manufacturers to develop a unique dry dog food that is top quality, but with a realistic price tag.

I trialled this food for a year with my own dogs. I fed my in-whelp and lactating bitches the higher protein puppy food and successfully reared my own puppies fed exclusively on my grain free puppy food. My new puppy owners continued to feed my food and the pups grew steadily with good, straight bone, excellent muscle tone and beautiful coats.

My grain free food provides exactly what I need for my "AMIRENEs" to compete and win at Championship Show level. The puppy "scurf" or dandruff that was evident with my "premium" breeder products disappeared when changed over to my grain free.

My new customers were delighted that their dogs with "sensitive" tummies and digestion problems were so much better when changed to my grain free products.

I love that this is gentle on my dog's delicate stomach and have also noticed how healthy and shiny my dog's coat has become.

Jenny Kane

My golden retriever used to get an upset stomach quite often And just when we thought it had all settled down and we found a good food that suited and spent a fortune on it would start up again … leaving us baffled …since making the swop I can’t believe the difference and she has not one had an upset stomach in nearly a year .. I’d never use anything else .. LOVE IT and so does my Harley


Frankel wolfs his food and is loving it, and my partner and I feel safe that we’re giving him high quality food and the best possible start


About Amirene

Margaret Woods

Owner, Dog Breeder, Exhibitor & Crufts Winner

My name is Margaret Woods and I have been breeding, showing and judging Golden Retrievers for more years than I care to remember. When I first began, we all fed either fresh meat & biscuit, tinned meat or the very first basic "complete" dry dog food.

It was very "hit and miss" with incorrect balance of proteins, carbs, oils and fats not to mention the mineral and vitamin content.

Following this, the premium feeds became popular among breeders. Not only were they very expensive, but they were high in oils and also contained great quantities of preservatives to give a longer shelf life.

Many breeders changed over to a completely natural diet (BARF), believing this was the only way to avoid artificial colourings, additives and preservatives. However, this is costly, time consuming and it is almost impossible to get the exact vitamin & mineral balance over a period of time.

I am an absolute perfectionist when it comes to my dogs. I need my dogs in perfect health, with the exact amount of body weight without excess fat. I need them muscular but not too lean. I need their coats to gleam and shine with health. To win at top level they need to be in perfect condition!